“WIFM” stands for “What’s In It For Me?” It is a common acronym used to remind individuals to consider the perspective of their audience or customers. When creating a product, service, or communication, it’s crucial to consider the benefits from the end user’s point of view. People are motivated by how something will provide value to them personally, so understanding and addressing the “WIFM” factor is vital to engaging and persuading an audience. #wifm #motivation #sales @philperetz #4minutementor