Free eBook, QR Codes Demystified

Why use QR Codes? Easy Access to Information: QR codes provide a quick and effortless way for consumers to access additional information about a product or service. Users can be redirected to a website, video, […]


WIFM – What’s in it For Me?

“WIFM” stands for “What’s In It For Me?” It is a common acronym used to remind individuals to consider the perspective of their audience or customers. When creating a product, service, or communication, it’s crucial […]


Not all Business is Good Business

The phrase “not all business is good business” means that just because a business opportunity presents itself, it doesn’t mean it’s necessarily a good fit for a company or individual to pursue. This can be […]


The Three Phases of a Business

The lifecycle of a business is a dynamic journey punctuated by distinct phases, and three fundamental business states are Growth Mode, Status Quo, and Trouble Mode.  Growth Mode represents a phase of rapid expansion and development […]

Personal Development

Learning Styles

Understanding is important and is the responsibility of the person teaching, not the person listening. Here are some tips to make yourself understood.


Focusing on the Vital Few

“Focus on the vital few” is a principle often used in business and personal productivity that originates from the Pareto Principle, also known as the 80/20 rule. The principle states that 80% of outcomes come […]