WIFM – What’s in it For Me?

“WIFM” stands for “What’s In It For Me?” It is a common acronym used to remind individuals to consider the perspective of their audience or customers. When creating a product, service, or communication, it’s crucial […]


Not all Business is Good Business

The phrase “not all business is good business” means that just because a business opportunity presents itself, it doesn’t mean it’s necessarily a good fit for a company or individual to pursue. This can be […]


The Three Phases of a Business

The lifecycle of a business is a dynamic journey punctuated by distinct phases, and three fundamental business states are Growth Mode, Status Quo, and Trouble Mode.  Growth Mode represents a phase of rapid expansion and development […]