Marketing

Free Advertising Tips and Tricks

Empower yourself with the knowledge that getting free advertising on the internet is within your reach. You can promote your business or content by creatively leveraging platforms that allow organic reach without paying. Here are […]

Business

SPIN Selling – an Overview

SPIN Selling is a sales technique developed by Neil Rackham based on extensive research into high-value, complex sales. The method is named after four types of questions that effective salespeople use during the sales process […]

Business

Tariffs and what they mean.

We’ve been hearing a lot about tariffs this political season, and there seems to be some uncertainty about exactly how this works and who it affects. The short version is that a tariff artificially increases […]

Business

WIFM – What’s in it For Me?

“WIFM” stands for “What’s In It For Me?” It is a common acronym used to remind individuals to consider the perspective of their audience or customers. When creating a product, service, or communication, it’s crucial […]