Chat GPT is a chatbot launched by OpenAI in Nov. 2022. It uses adaptive human-like text to answer questions, write stories, & engage in dialog. GPT stands for Generative Pre-trained transformer. There is no doubt in anybody’s mind that this is a two-edged sword, and lots of teachers everywhere will have to get their students to prove their sources for their papers because this is just too easy. But there is truly a place for ChatGPT for marketing and research folks like me. This is very cool technology.