SPIN Selling is a sales technique developed by Neil Rackham based on extensive research into high-value, complex sales. The method is named after four types of questions that effective salespeople use during the sales process […]
We’ve been hearing a lot about tariffs this political season, and there seems to be some uncertainty about exactly how this works and who it affects. The short version is that a tariff artificially increases […]
There are two ways of setting up a QR code. One is to use a static code, which means embedding a URL into the code, which will always point to a fixed URL. The other […]
Whataboutism is a rhetorical technique where someone responds to a criticism or argument by deflecting it, often by bringing up an unrelated or tangential issue to accuse the other side of similar or worse behavior. […]
The GS1 has allocated this series of UPC Barcodes for businesses to use for an Internal Coding and Labeling Systems in order to track special promotions, markdowns, or store specific custom-packaged goods. Should you need […]
Why use QR Codes? Easy Access to Information: QR codes provide a quick and effortless way for consumers to access additional information about a product or service. Users can be redirected to a website, video, […]
“WIFM” stands for “What’s In It For Me?” It is a common acronym used to remind individuals to consider the perspective of their audience or customers. When creating a product, service, or communication, it’s crucial […]
The phrase “not all business is good business” means that just because a business opportunity presents itself, it doesn’t mean it’s necessarily a good fit for a company or individual to pursue. This can be […]
The lifecycle of a business is a dynamic journey punctuated by distinct phases, and three fundamental business states are Growth Mode, Status Quo, and Trouble Mode. Growth Mode represents a phase of rapid expansion and development […]
“How would the person I’d like to be do the things I’m about to do?” is a powerful phrase penned by Jim Cathcart for self-reflection and personal development. It encourages you to consider your actions […]
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