QR Codes Demystified
$4.99
QR Codes Demystified is a practical, plain-English guide to using QR codes correctly and profitably. Learn how QR codes work, when to use them (and when not to), how to design codes that actually scan, and how to track results with analytics. Ideal for small businesses, marketers, authors, musicians, nonprofits, and anyone using QR codes in the real world.
Description
QR Codes Demystified: How to Create a Successful QR Code Campaign is a comprehensive, real-world guide to planning, designing, deploying, and managing QR codes that actually work.
QR codes are no longer a novelty—they’re part of everyday business, marketing, publishing, retail, events, and customer engagement. But poorly designed QR codes fail every day due to bad placement, weak strategy, broken links, and lack of long-term planning. This book shows you how to avoid those mistakes.
Written in clear, non-technical language, this guide explains both the strategy and the mechanics behind successful QR code use.
What You’ll Learn
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What QR codes are and how they work (without technical jargon)
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Static vs. dynamic QR codes—and which one you should use
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When QR codes make sense and when they don’t
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How consumers actually scan QR codes in the real world
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QR code sizing, placement, and print-production rules
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How URL length affects scan reliability
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Designing QR codes that scan fast and look professional
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Using redirects so your QR codes don’t break over time
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Tracking scans with analytics and improving performance
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Privacy, security, and compliance considerations
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Common QR code failures and how to avoid them
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Real-world “killer applications” across dozens of industries
Who This Book Is For
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Small business owners and entrepreneurs
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Marketers and advertisers
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Authors and publishers
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Musicians, bands, and creatives
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Nonprofits and event organizers
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Retailers and eCommerce sellers
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Designers and print professionals
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Anyone responsible for QR codes that must work long-term
Why This Book Is Different
Most QR code guides focus on tools. QR Codes Demystified focuses on decision-making. It treats QR codes as long-term digital assets—not disposable graphics—and shows you how to deploy them responsibly, securely, and effectively.
The book is structured so you can read it cover-to-cover or jump directly to the sections you need. Many chapters function as checklists and reference guides you’ll return to again and again.
Format & Access
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Digital PDF format
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Designed for on-screen reading
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Clickable links and copy-ready examples
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Ideal for immediate download and reference
If you use QR codes in marketing, publishing, packaging, signage, or customer engagement, QR Codes Demystified will help you do it right—the first time.